Sooner or later, your practice will open. And, yes, patients will want to return to their treatment routine and enjoy the results you can offer them.
BUT keep in mind that, despite pent-up demand, patients’ response may lag as confidence needs to develop. So, now it is your chance to “start upping the game” for your brand:
Use your channels of communication to demonstrate full compliance with the health guidance provided by Authorities for:
- Social Distancing
- Staff Policies
- Ongoing changes in practices
Reassure your patients that they are safe with you
Once again, right now, every discussion about offers, prices and discounts will “hit the wall” if your patients do not feel safe. Make sure that you follow the proper steps!
DO NOT FORGET to mention the importance of working with the top suppliers / providers for the safety and the results you are offering to your patients.