Aesthetic medicine is one of the fastest-growing healthcare sectors, with steadily increasing demand from both women and men of all ages. Incorporating aesthetic treatments into your clinic’s service offering is not just an add-on — it’s a strategic investment with far-reaching benefits: increased revenue, an expanded client base, and a stronger brand image.
At UpMyBusiness, we can help you take this step in a structured and effective way — creating a sustainable, high-performing aesthetic medicine unit within your clinic that combines medical quality, commercial rationale, and an exceptional client experience.
1. Selecting and strategically planning aesthetic services
Which treatments align with your clinic’s identity? How will you differentiate from the competition? Choosing the right services requires market insight, a deep understanding of your audience, and a strategy that supports your goals — without disrupting your clinic’s existing character.
2. Integrating into your current operational model
Aesthetic services may impact your clinic’s daily operations, appointment flow, and even how patients perceive your brand. Detailed planning is needed to ensure smooth integration without disrupting your core medical services or specialties.
3.Organizing and training your team for a new culture
The success of these new services depends entirely on your team. You need professionals who understand customer needs, possess sales and consultation skills, and deliver high-level service. Sometimes, a new structure or even new roles may be required.
4. Communicating effectively with your audience
How will you introduce the new services to inspire interest and trust? From in-clinic promotional materials to your website and social media, you need a consistent, professional, and compelling communication strategy.
5. Strategic online presence & visibility
Your digital presence is often the first point of contact with new clients. To successfully promote your new services, you’ll need a strong online strategy — combining your website, SEO, social media, and paid advertising — that builds trust and generates traffic.
6. Financial planning & service pricing
What’s the ROI on equipment and staffing? How should you price treatments to remain competitive and profitable? From calculating per-treatment costs to tracking performance metrics, a realistic financial strategy is key for successful implementation.
If the answer is “yes,” then now might be the right time to evolve your business model and introduce one of the most powerful growth drivers in today’s healthcare landscape: Aesthetic Medicine. And in doing so, the UpMyBusiness team is here to support you — with the tools and guidance you need to succeed.
Our experience allows us to guide you away from common pitfalls in critical decisions — such as equipment selection, service lineup, or partner collaborations.
From concept to launch, we guide you through each step with clear priorities, milestones, and timelines — reducing delays and accelerating your go-to-market time.
Success isn’t just about treatment quality — it’s also about understanding market trends, pricing wisely, and building a marketing plan that speaks to your ideal audience.
We ensure aesthetic services are well-positioned within your overall clinical identity, maintaining brand consistency and credibility.
Instead of just listing aesthetic medicine as part of your services, we help you develop an autonomous unit with its own goals, positioning, and processes — designed for stability and long-term growth.
We train your team to understand and meet the unique expectations of aesthetic clients, while delivering top-tier service that reflects a distinct and elevated service culture.
Our collaboration doesn’t end with the launch. We follow up, evaluate performance, and support future expansions and strategic adjustments.
1. We assess your current situation
We begin by getting to know you and your business. We listen to your needs, challenges, and expectations.
2. We define your strategic business goals
Following our assessment, we share our findings and proposals. Together, we shape clear strategic goals for our collaboration.
3. We co-create and implement the plan
We develop a customized action plan and stand by your side throughout. We provide tools, guidance, and ongoing support — because your success is our shared mission.
We’re here to listen to your concerns and answer your questions.
If you believe that working with us can bring added value to your business, request a free one-hour consultation.
Alternatively, if you’d like to assess the current state of your business, use our Check Up My Business tool — specifically designed for Aesthetic Medicine clinics and practices.
