Business Modules for Doctors

Business Modules for Doctors

Why would a doctor need Business Training?

Running a medical aesthetics business, requires more than just offering high-quality services to build a successful business in this very demanding and competitive field.

Besides assuring high standard medical services, each doctor needs to think and act with business acumen, develop and follow a sustainable and profitable business model

How are the Modules ?

The training modules incorporate a blend of learning methods towards the business growth in the Medical Aesthetics industry: interactive presentations, focus groups and role plays, business development tools and best practices sharing, they are all combined to offer the necessary knowledge for the Medical Aesthetics professionals to:

  • Upgrade their skills by building collective knowledge
  • Get a deep understanding on how to do business
  • Enable them to a better and a faster decision making
  • Stimulate them to innovation and growth
  • Improve delivery to customers
  • Reduce the loss of know-how
Module 1: Branding & Marketing

Branding and Marketing Medical Aesthetics business: Build the right message towards patients and communicate it effectively

Part I : Building a Solid Digital Footprint for your Business

  • Website Optimisation tips and tools
  • Work with Google: Understand the tactics and tools to promote your practice
  • Social Media Strategy: What you need to know and what to avoid

Part II : In-Clinic Marketing & Clinic Staff Coaching

  • Build your marketing strategy inside your clinic
  • Coach your staff on your marketing initiatives
  • Use the proper marketing tools
Module 2: Excellence in Consultation Skills

Build with excellence the consultation experience for your patients:

  • W.A.L.A.R. Consultation Process
    • Welcome
    • Ask
    • Listen
    • Acknowledge
    • Respond
  • Build and optimise the use of consultation tools
  • Establish connection with your patients even before they visit your clinic
  • Stay in contact with your patients, engage them and built loyalty
Module 3: Business Acumen

Develop the fundamental skills and acquire the knowledge to:

  • Set metrics and identify the growth key drivers
  • Adapt the services portfolio to each individual business priorities
  • Maximise the productivity of the existing patient’s database
  • Recruit new patients
  • Monitor your results and decide on your next steps
At the conclusion of our Business Modules Journey, we expect that the trained Medical Aesthetics professional will be better able to:
  • Set and monitor KPIs, Business targets and assess the results
  • Interpret principles of Branding & Marketing in both off-line and on-line environment, properly set-up the marketing strategy.
  • Conduct with excellence the “patients’ journey” inside the clinic
  • Perform comprehensive patient consultation and manage expectations, to improve patient satisfaction.
  • Identify cross-selling opportunities and growth pillars inside the practice
  • Optimise the productivity of the existing patient database and recruit new patients
  • Effectively manage the clinic staff

Who can benefit from Business Training?

Every professional doing business in Medical Aesthetics industry can benefit from such kind of training.

  • Dermatologists
  • Plastic Surgeons
  • Aesthetic Doctors
  • Medical Aesthetics business owners
  • Clinic Executives / Managers
  • Medical Aesthetics Companies & Commercial Leaders

Business Modules can also be delivered in Collaboration with a Supplier of Medical Aesthetics (Pharma company / Medical Devices company)