Why would a doctor need Business Training?

Running a medical aesthetics business, requires more than just offering high-quality services to build a successful business in this very demanding and competitive field.

Besides assuring high standard medical services, each doctor needs to think and act with business acumen, develop and follow a sustainable and profitable business model

How are the Modules ?

The training modules incorporate a blend of learning methods towards the business growth in the Medical Aesthetics industry: interactive presentations, focus groups and role plays, business development tools and best practices sharing, they are all combined to offer the necessary knowledge for the Medical Aesthetics professionals to:

• Upgrade their skills by building collective knowledge
• Get a deep understanding on how to do business
• Enable them to a better and a faster decision making
• Stimulate them to innovation and growth
• Improve delivery to customers
• Reduce the loss of know-how

Module 1: Branding & Marketing

Branding and Marketing Medical Aesthetics business: Build the right message towards patients and communicate it effectively

Part I : Building a Solid Digital Footprint for your Business

• Website Optimisation tips and tools
• Work with Google: Understand the tactics and tools to promote your practice
• Social Media Strategy: What you need to know and what to avoid

Part II : In-Clinic Marketing & Clinic Staff Coaching

• Build your marketing strategy inside your clinic
• Coach your staff on your marketing initiatives
• Use the proper marketing tools

Module 2: Excellence in Consultation Skills

Build with excellence the consultation experience for your patients:

• W.A.L.A.R. Consultation Process
  
  • Welcome
  • Ask
  • Listen
  • Acknowledge
  • Respond
• Build and optimise the use of consultation tools
• Establish connection with your patients even before they visit your clinic
• Stay in contact with your patients, engage them and built loyalty

Module 3: Business Acumen

Develop the fundamental skills and acquire the knowledge to:

• Set metrics and identify the growth key drivers
• Adapt the services portfolio to each individual business priorities
• Maximise the productivity of the existing patient’s database
• Recruit new patients
• Monitor your results and decide on your next steps

At the conclusion of our Business Modules Journey, we expect that the trained Medical Aesthetics professional will be better able to:

• Set and monitor KPIs, Business targets and assess the results
• Interpret principles of Branding & Marketing in both off-line and on-line environment, properly set-up the marketing strategy.
• Conduct with excellence the “patients’ journey” inside the clinic
• Perform comprehensive patient consultation and manage expectations, to improve patient satisfaction.
• Identify cross-selling opportunities and growth pillars inside the practice
• Optimise the productivity of the existing patient database and recruit new patients
• Effectively manage the clinic staff

Who can benefit from Business Training?

Every professional doing business in Medical Aesthetics industry can benefit from such kind of training.

• Dermatologists
• Plastic Surgeons
• Aesthetic Doctors
• Medical Aesthetics business owners
• Clinic Executives / Managers
• Medical Aesthetics Companies & Commercial Leaders