A global cosmetics brand, LIERAC Paris, launched a range of innovative products “DIOPTI” based on periocular aesthetic techniques. Their formula was enriched with peptides that form a shield to protect against blue light and periocular cellular damage. That formula was offering the product unique features and could build a niche market opportunity by combining the technology and the scientific endorsement by specialists in the skin. The brand strategic pathway was to use the range of products to recruit new consumers by building a marketing plan in a niche market
We had to find the answers to 5 key questions:
A big audience constituted of key accounts and big pharmacy After the collaboration which was planned and executed along with the PR department of LIERAC, the marketing messages were vastly broadcasted amongst different media channels.