The European Society of Aesthetic Gynecology, E.S.A.G. is a premier professional organization and educational body of Aesthetic and Cosmetic Gynecology. The organization is led by worldwide professionals, pioneers in the field and with unbeatable knowledge is presenting breakthrough research and surgical techniques that promote innovation in Cosmetic and Aesthetic surgical and non-surgical gynecology.
While exploring our collaboration model with the founder of ESAG, Dr. Alex Bader, we identified the rapid changes and evolution in the global Medical Aesthetics industry during the last decade. Thus, both parties agreed that, business and marketing fundamentals are becoming essential for every private practice pursuing the growth and the long-term success.
Besides the general business principles, we had to take into consideration some special elements while building the training modules:
The Business Module was delivered in many countries and to hundreds of doctors who got engaged to the benefit of stepping up their business with the introduction of Aesthetic Gynecology in their practice. Business training was also delivered during ESAG World Congress in London in 2018 in front of an audience of more than 300 doctors. The feedback acquired by the trained doctors was phenomenal. The huge benefits from the medical training that ESAG offered them in combination with the business skills acquired offered them a significant business growth and a smooth and very successful embedment of Aesthetic Gynecology in their practice as a new and profitable business unit.