Skinmed Clinic is a flagship for Romania in the field of Clinical and Aesthetic Dermatology. It belongs to the Skinmed Group which is the only Organisation in Romania with 6 different business entities:
The founder and owner, Dr. Amalia – Elena Anghel is one of the top dermatologists and an international Key Opinion Leader. With her strong business acumen, she created a Dermatology Clinic of Excellence, offering a wide range of services to cover every patients’ need in both clinical and cosmetic aspect.
While exploring our collaboration model with Dr. Anghel, we identified the need for building a robust business and marketing strategy leading in an action plan to deal with the complex and very demanding business model that Skinmed has grown to be. Standard Operation Procedures, New projects, Business & Marketing Planning, Results Monitoring, and Patient Database Optimisation have been some of our priorities to cope with.
Our main concern was to build a robust plan to maximise the repeat business generated by the existing patient database and to generate new business through new patients’ recruitment. New business lines within Skinmed would establish the doctors’ expertise and offer high quality treatments and great results. Skinmed Clinic team and Upmybusiness collaboration has offered some great business initiatives:
A detailed analysis of Business Results was done. After deciding on the business targets and the action plan with specific milestones, we started building SOPs and business tools that would allow us to implement our strategic imperatives
We set up the plan with the resources to be used during the implementation of the business plan. Skinmed staff was appointed the respective accountabilities, metrics and tools were built and put into action, regular reporting was agreed, outsourcing for the new projects was initiated and new partnerships were established.
In a monthly basis there has a full and detailed check on every function and every action decided. Constant monitoring for the results and assessing the impact of our business strategy had been our priority. Month by month, we were deciding on every “deviation” necessary for the optimisation of the business model
During our collaboration with Dr. Amalia – Elena Anghel and Skinmed Clinic for one year we are proud to have achieved some very impressive results, both qualitative and quantitative:
Qualitative results:
Quantitative results:
