Born in Kapandriti, Attica, Magda Varoucha grew up with an insatiable love for arts and has always been walking on carefully designed, esthetically appealing paths, to everything she does.

In addition to her music education and her professional involvement with music as a songwriter and performer, Magda received a degree in Marketing from the Department of Marketing and Advertising in Athens University and attended a full year educational program of special courses on social media management. All this was driven by her passion for excellence in branding and marketing for individuals and companies in the digital world.

“We do not just interact through social media, we actually live there…”

Since 2015, she has been working as a social media freelancer developing and delivering successful promotional plans, tailor-made to every single account. For her, content is the King: a clever combination of well-structured and juicy text with smart messages, based on the psychological figures contextually for each audience and on attractive, creative visuals, are the ingredients for a successful recipe.

As she often mentions: “It is too hard for the right targeted audience to resist on an overall diligent image of a brand”

In 2018, she successfully completed the National’s Bank of Greece examination and she graduated as an insurance broker that enabled her to combine everything she already knew with sales.

Her moto in life is that as long as you live, you constantly learn and all this expertise is beyond just adding competences to a professional CV, it becomes our “weapon” that enables us to reach any goal we aim for in life.

Magda has joined Upmybusiness team to add some “artistic” passion and to work closely with all of us in creating bespoke services for each and every customer and we are very happy to have her “on board”!