Our Team


Medical Aesthetics
Business Consultant​

Dimitris Vrachnos

Medical Aesthetics Business Consultant – Founder of Upmybusiness.eu

Dimitris is a Business Coach, offering a unique expertise and more than 18 years of experience in doing business in Medical Aesthetics industry. His passion for business transformation, coupled with boundless energy, has made him one of the most prolific business coaches in the field. After spending more than 15 years in a corporate environment working for the biggest players (Allergan, L’Oreal) in executive positions, one thing that he soon identified has been the importance of working with Medical Aesthetics professionals in a business setup with strategic imperatives in order to efficiently run their practices from the business perspective.

After receiving intensive training from Allergan as a specialized Business Consultant, he spent uncountable hours working with big Medical Aesthetics clinics towards the business growth. Over the years, Dimitris has earned an enviable reputation for his contribution in making a practice thrive by delivering coaching services to many private practices and clinics in various countries.

His inner drive, his passion to innovation and results along with his 20 years of expertise in Medical Aesthetics field, have been his inspiration to create Upmybusiness Business Coaching Agency.

Dimitris business experience is focused on the area in building and implementing tailor-made business strategies, adapted on the needs and targets of each practice. His marketing background and his business acumen along with his experience is combined with an equally skilled team to support all the needs that those strategies require. Thus, Upmybusiness agency is offering a wide range of services with the implementation of specialized actions and focused business tools, from branding and marketing plans, staff training and digital marketing wholistic approach, to new product launching business plans for pharma companies.

Dimitris is a frequent speaker in international conferences and symposia and enjoys sharing his insights into business strategy, sharing knowledge and debating new concepts with experts and trainees alike. He has also been a member of the training faculty of ESAG offering business modules for the Aesthetic Gynecology professionals.

His passion to share knowledge and interact with Medical Aesthetics professionals has always been a very productive professional challenge for him.

In partnership with training academies, his team and himself bring together interactive training modules exclusively for Medical Aesthetics Business Leaders with a desire to enhance their business acumen towards the operational excellence of their clinic as well as the growth of their practice.

The training module incorporates a blend of learning methods towards the business growth in the Medical Aesthetics industry: interactive presentations, focus groups and role plays, business development tools and best practices sharing, they are all combined to offer the necessary knowledge to:

  • Upgrade their skills by building collective knowledge
  • Get a deep understanding on how to do business
  • Enable to a better and a faster decision making
  • Offer stimulated to innovation and growth
  • Improve delivery to customers
  • Reduce the loss of know-how

Those modules address to the whole range of professionals:

  • Dermatologists
  • Plastic Surgeons
  • Aesthetic Doctors
  • Aesthetic Therapists
  • Medical Aesthetics business owners
  • Practice managers
  • Medical Aesthetics Business & Team Leaders
  • Medical Aesthetics PR & Marketing Managers

Dimitris holds a university degree in International Law and Economics. ‬

Measure the performance of your Medical Aesthetics practice with the unique Diagnostics Tool and build a detailed action plan to grow your business