Your brand is your promise to your patients. It tells them what they can expect from you, and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Brand image is more than a logo that identifies your practice. It is a mix of the association’s patients make based on every touchpoint with your business. Brand image matters a lot:
Making a good first impression is important, especially in medical aesthetics. Patients will create an impression of your business and brand based on a variety of factors, such as the way your staff is dressed, your website, your business cards, the cleanliness of your practice and more. Call it superficial, but these small details are points of contact you have with potential patients.
Your brand image encompasses both visual elements and brand associations like safety, quality of services and your medical expertise. If you don’t put the effort into maintaining a consistent brand image throughout every interaction a patient has with your brand, you’ll find it very hard to develop an easily recognizable one.
Everything might be running smoothly in your eyes, but a polished brand image is necessary to show that you know how to run your business. Even simple things can signal to potential customers that you didn’t just start your medical practice yesterday, like having a professional email address.
Your brand image is paramount to building credibility and loyalty among potential patients. If you consistently work at maintaining a stable brand image, for your services and your expertise, it contributes to a patient’s relationship with your brand.
Answering some simple questions will help you make a stronger case for your brand to your patients and will help you define who you are and what you stand for. And by being consistent with both your actions and your message, you will create trust and loyalty with your patients over time, paving your way to success.
Want more help building your brand? Let us show you how!