ESAG | Medical Aesthetics Business Development & Marketing Training Course​

An interactive all-day Training Module exclusively for Medical Aesthetics Business Leaders with a desire to enhance their business acumen towards the operational excellence of their clinic as well as the growth of their practice. This concept addresses to group of not more than 10:1 so as to be able to incorporate a blend of learning methods: interactive presentations, focus group and role plays, business development tools and best practice sharing.

 

Do business in Medical Aesthetics industry

Set metrics and identify the growth key drivers

Adapt the services portfolio to each individual business priorities

Maximise the productivity of the existing patient’s database

Recruit new patients

 

Work on the strong business fundamentals for Medical Aesthetics

Branding and Marketing Medical Aesthetics business: Build the right message towards patients and communicate it effectively

PR & Advertising in medical business: How to do it “wisely”

Conduct with excellence the “patients' journey” inside the clinic

Build loyalty and trust

Effectively manage the staff

 

FOCUS GROUP WORKSHOP - Assess your business and plan your next steps

Business SWOT analysis

Global assessment tool

Set Key Performance Indicators (KPIs)

Decide your own success metrics

Action plan / Timeline